Loyalty programs in the pharmaceutical retail : the impact of a network loyalty program on the pharmacy loyalty
Year of publication: |
2018
|
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Authors: | Nobre, Helena ; Rodrigues, Catarina |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 14.2018, 4, p. 454-469
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Subject: | loyalty program | community pharmacy | network loyalty program | program perceived value | store loyalty | program satisfaction | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade | Pharmahandel | Pharmaceutical distributors | Pharmaindustrie | Pharmaceutical industry | Konsumentenverhalten | Consumer behaviour |
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