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We develop a structural model of retail store choices for which household shopping plans and price beliefs are endogenously determined. In our model individual households make their store choices based on their expected basket costs, which are determined by their shopping plans and price...
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This research examines how consumers choose retailers when they are uncertain about store prices prior to shopping. Simulating everyday choice, participants made successive retailer choices where on each occasion they chose a retailer and only then learned product prices. The results of a series...
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For online apparel retailers, sizing has proven to be a particularly thorny challenge - no matter how much information is provided online, it is often impossible for an online shopper to determine exactly which size of an apparel item will fit her best. Given the increasing ubiquity of free...
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attention, such as risk attitude and so on. Behavioral factors, such as risk aversion, can directly influence a manager …’s procurement decisions. In this paper, we focus on the impact of a retailer’s risk aversion on its decision making considering the … quantity, for there is probability that retailers are in short supply. At the same time, the risk-averse attitude will make the …
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