Continual innovation and new technology are critical in helping retailers' create a sustainable competitive advantage. In particular, shopper-facing technology plays an important role in increasing revenues and decreasing costs. In this article, we briefly discuss some of the most disruptive...

VR glasses are an upcoming trend in retail. However, little is known about customer acceptance of VR experiences. The literature considers acceptance drivers for VR content and hardware separately, despite both elements affecting technology acceptance. This paper extends the existing VR hardware...