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Einzelhandel
Caribbean countries
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Consumer behaviour
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Pacheco, Barney G.
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Rahman, Aadil
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
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