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Examining differences in consumer reactions to partitioned prices with a variable number of price components
Carlson, Jay P.
;
Weathers, Danny
- In:
Journal of business research : JBR
61
(
2008
)
7
,
pp. 724-731
Persistent link: https://www.econbiz.de/10003709482
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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