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Einzelhandelspreis
Preismanagement
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Himbert, Lena
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Roth, Stefan
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Robbert, Thomas
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Roth, S.
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Zielke, Stephan
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European journal of marketing : EJM
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ECONIS (ZBW)
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Unit price measures in retailing : consistency effects on product choice and store evaluations
Fecher, André
;
Robbert, Thomas
;
Roth, S.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
3
,
pp. 611-633
Persistent link: https://www.econbiz.de/10012296640
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2
Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan
;
Himbert, Lena
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
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3
Unit pricing : empirical investigations of its influences at the product and retailer levels
Himbert, Lena
-
2016
-
1st edition 2016
Persistent link: https://www.econbiz.de/10011450611
Saved in:
4
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
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