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When feeling younger depends on others : the effects of social cues on older consumers
Amatulli, Cesare; Peluso, Alessandro M.; Guido, Gianluigi; … - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 691-709
Persistent link: https://www.econbiz.de/10011951042
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Context effects on older consumers' cognitive age : the role of hedonic versus utilitarian goals
Guido, Gianluigi; Amatulli, Cesare; Peluso, Alessandro M. - In: Psychology & marketing 31 (2014) 2, pp. 103-114
Persistent link: https://www.econbiz.de/10010253356
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Subjective age and older consumers
Peluso, Alessandro M.; Amatulli, Cesare; Yoon, Carolyn; … - In: The aging consumer : perspectives from psychology and …, (pp. 237-258). 2021
Persistent link: https://www.econbiz.de/10012298624
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Health choices and risk perception in elderly consumers : a systematic review
Guido, Gianluigi; Mileti, Antonio - In: Health marketing quarterly 39 (2022) 3, pp. 230-248
Persistent link: https://www.econbiz.de/10013417445
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The segmentation of elderly consumers : a literature review
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of customer behaviour 17 (2018) 4, pp. 257-278
Persistent link: https://www.econbiz.de/10012050896