Subjective age and older consumers
Year of publication: |
2021
|
---|---|
Authors: | Peluso, Alessandro M. ; Amatulli, Cesare ; Yoon, Carolyn ; Guido, Gianluigi |
Published in: |
The aging consumer : perspectives from psychology and marketing. - New York : Routledge, Taylor & Francis Group, ISBN 978-0-367-36094-8. - 2021, p. 237-258
|
Subject: | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour |
-
Innovativeness of senior consumers' attitudes : an attempt to conduct segmentation
Olejniczak, Tomasz, (2021)
-
Explaning older consumers' low use of the internet
Jul Thanasrivanitchai, (2017)
-
Expenditure patterns of older and younger consumers
Young Sook Chung, (1990)
- More ...
-
When feeling younger depends on others : the effects of social cues on older consumers
Amatulli, Cesare, (2018)
-
Guido, Gianluigi, (2013)
-
Context effects on older consumers' cognitive age : the role of hedonic versus utilitarian goals
Guido, Gianluigi, (2014)
- More ...