Digital networks are changing all the rules of business. New, scalable, networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting the growth, scale, and profit potential of companies. But this seismic shift isn't unique to digital start-ups and tech superstars....

We investigate how electronic commerce (EC) retailers, or e-tailers, manage transaction costs and generate customer value. We integrate information systems and marketing theories in a framework for transaction cost management based on four contingency factors: channel, customer, product and...