Digital marketing : global strategies from the world`s leading experts
Jerry Wind ; Vijay Mahajan
| Year of publication: |
2001
|
|---|---|
| Authors: | Wind, Jerry ; Mahajan, Vijay |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Telemarketing | Internet | Electronic Commerce |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Type of publication: | Book / Working Paper |
|---|---|
| Language: | German |
| Notes: | X, 416 S. : graph. Darst. |
| ISBN: | 0-471-36122-4 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004765405