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Knowledge-based marketing
Chaston, Ian - 2004
Persistent link: https://www.econbiz.de/10001851278
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Knowledge-based marketing : the 21st century competitive edge
Chaston, Ian - 2004 - Online-Ausg.
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations
Persistent link: https://www.econbiz.de/10013207968
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Small business e-commerce management
Chaston, Ian - 2004 - 1. publ.
Persistent link: https://www.econbiz.de/10013547356
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The role of accountants in the provision of e-commerce support to small UK firms
Chaston, Ian (contributor); Mangles, Terry (contributor) - 2001
Persistent link: https://www.econbiz.de/10001736894
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Small business e-commerce management
Chaston, Ian - 2003
Persistent link: https://www.econbiz.de/10004663631