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Creating value through returns management : exploring the marketing-operations interface
Mollenkopf, Diane A.; Frankel, Robert; Russo, Ivan - In: Journal of operations management 29 (2011) 5, pp. 391-403
Persistent link: https://www.econbiz.de/10009129659
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Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
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Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era
Rialti, Riccardo; Zollo, Lamberto - 2023
essential resource for students and researchers of marketing, innovation and industry 4.0. Riccardo Rialti is an Assistant … for management and marketing. Lamberto Zollo is Associate Professor Digital Marketing and Innovation in Marketing Channels …1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital …
Persistent link: https://www.econbiz.de/10014337012
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Structure and constituents of digital marketing systems
Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10012221394
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Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke (ed.) - 1998
Persistent link: https://www.econbiz.de/10000665335
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Wettbewerbsvorteile durch Online-Marketing : die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
Link, Jörg (ed.); Tiedtke, Daniela (contributor) - 1998
Persistent link: https://www.econbiz.de/10000669808
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Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
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E-Marketing-Management : Grundlagen und Prozesse für Business-to-Consumer-Märkte
Bagusat, Ariane; Hermanns, Arnold - 2008
Persistent link: https://www.econbiz.de/10003438506
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Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10003685340