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Understanding what concerns consumers : a semantic approach to product feature extraction from consumer reviews
Wei, Chih-Ping; Chen, Yen-Ming; Yang, Chin-Sheng; Ang, … - In: Information systems and e-business management : ISeB 8 (2010) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10003958711
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Influencer Relations : Marketing und PR mit digitalen Meinungsführern
Schach, Annika (ed.); Lommatzsch, Timo (ed.) - 2018
Der Umgang mit Meinungsführern: Stakeholder Management in der Kommunikation, Modelle der Meinungsbeeinflussung durch Multiplikatoren, Definition und Abgrenzung, Influencer Marketing vs. Influencer Relations -- Was ist ein Influencer und welche Unterschiede gibt es? B2B und B2C: Influencer...
Persistent link: https://www.econbiz.de/10014019078
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Influencer Relations : Marketing und PR mit digitalen Meinungsführern
Schach, Annika (ed.); Lommatzsch, Timo (ed.) - 2018
Die Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen grosser Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation....
Persistent link: https://www.econbiz.de/10011806594
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Can non-life insurers improve policyholder relationships in onlie services?
Yu, Tsu-Wei - In: Total quality management & business excellence : an … 28 (2017) 8, pp. 825-839
Persistent link: https://www.econbiz.de/10011977050
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Analysing online shopping attributes to influence consumer purchasing for fashion products
Vignali, Gianpaolo; Zhao, Jing; Campaniolo, Daniela - In: International journal of business and globalisation : IJBG 13 (2014) 3, pp. 387-418
Persistent link: https://www.econbiz.de/10011289430
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Behavioural analysis of subjects interacting with information technology : categorising the behaviour of e-consumers
Cristóbal-Fransi, Eduard; Martín-Fuentes, Eva; … - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 163-182
Persistent link: https://www.econbiz.de/10011442834
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Key factors in successful online grocery retailing : empirical evidence from Tokyo, Japan
Hirogaki, Mitsunori - In: International journal of entrepreneurship and small business 26 (2015) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10011458825
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Electronic commerce sales' response to gasoline price
Ramcharran, Harri - In: International journal of electronic finance : IJEF 7 (2013) 3/4, pp. 213-226
Persistent link: https://www.econbiz.de/10011510368
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Persuasive technology and users acceptance of e-commerce : users perceptions of website persuasiveness
Alhammad, Muna M.; Gulliver, Stephen R. - In: Journal of electronic commerce in organizations : the … 12 (2014) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10010404474