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Customers' online shopping preferences in mass customization

Aichner, Thomas; Coletti, Paolo - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 20-35

Persistent link: https://www.econbiz.de/10010256418

Moving into mass customization : information systems and management principles ; with 66 tables

Rautenstrauch, Claus (ed.); … - 2002

Persistent link: https://www.econbiz.de/10001666497

Mass Customization im Kontext des Electronic Business : empirische Untersuchung der Erfolgswirksamkeit

Grasmugg, Stefan L.; Schoder, Detlef - In: E-Commerce : Netze, Märkte, Technologien ; mit 33 Tabellen, (pp. 129-142). 2002

Persistent link: https://www.econbiz.de/10001701561

Von der Massenproduktion zur Mass Customization

Schenk, Michael; Seelmann-Eggebert, Ralph - In: Electronic Business und Mobile Business : Ansätze, …, (pp. 249-269). 2002

Persistent link: https://www.econbiz.de/10001679205

Maximizing customer value via mass customized e-consumer services

Grenci, Richard T.; Watts, Charles A. - In: Business horizons 50 (2007) 2, pp. 123-132

Persistent link: https://www.econbiz.de/10003425854

Moving into Mass Customization : Information Systems and Management Principles

Rautenstrauch, Claus (ed.); Seelmann-Eggebert, Ralph (ed.); … - 2002

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts...