Virtualization is a promising approach for consultancies to optimize their consulting processes and thereby an innovative option to gain a sustainable competitive advantage. Using state-of-the-art ICT enables consultancies to deliver customized solutions anytime and anywhere while the individual...

Consumers are increasingly looking to invest in experiences rather than simply a product. With innovation research moving away from the traditional focus on manufacturing towards services, this book develops a much-needed integrated approach for improving analysis of both experience and service...