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~subject:"Electronic Commerce"
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Electronic Commerce
Markenartikel
9,161
Brand
8,121
Brand management
5,504
Markenführung
5,500
Konsumentenverhalten
4,491
Consumer behaviour
4,487
Business-to-business marketing
3,522
B-to-B-Marketing
3,464
Markenimage
3,446
Brand image
3,417
Relationship marketing
2,043
Beziehungsmarketing
2,033
Lieferantenmanagement
1,647
Supplier relationship management
1,647
Theorie
1,103
Theory
1,095
Deutschland
1,038
Marketingmanagement
960
Marketing management
941
Germany
790
Social Web
709
Social web
709
USA
638
Online-Marketing
623
United States
617
Internet marketing
612
Marketing
609
Business-to-Business-Marketing
577
Werbewirkung
550
Advertising effects
540
Handelsmarke
533
Store brand
513
Brand loyalty
490
Werbung
473
E-commerce
457
Markenpolitik
437
Markentreue
437
Luxury goods
433
Luxusgüter
433
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78
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English
420
German
96
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1
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Chen, Lu
4
Loginova, Oksana
4
Swani, Kunal
4
Waldfogel, Joel
4
Albers, Sönke
3
Baal, Sebastian van
3
Corsaro, Daniela
3
Dash, Satyabhusan
3
Gopal, Anandasivam
3
Heck, Eric van
3
Heinemann, Gerrit
3
Hudetz, Kai
3
Kowalkowski, Christian
3
Lawrenz, Oliver
3
Müller, Holger
3
Nenninger, Michael
3
Schütt, Michaela
3
Wang, Shan
3
Woźniak-Cichuta, Monika
3
Agnihotri, Raj
2
Aklouf, Youcef
2
Archer, Norman P.
2
Arndt, Tobias
2
Bogaschewsky, Ronald
2
Bongers, Franziska M.
2
Boysen, Werner
2
Canavari, Maurizio
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Choi, Jeonghye
2
Chong, Woon Kian
2
Cui, Ruomeng
2
Cunningham, Michael J.
2
Eid, Riyad
2
Elmaghraby, Wedad
2
Ghosh, Deviprasad
2
Griffin, Abbie
2
Gupta, Alok
2
Haig, Matt
2
Hartmann, Felix
2
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Springer Fachmedien Wiesbaden
3
De Gruyter Oldenbourg
2
Internationales Design Zentrum Berlin
1
Julius-Maximilians-Universität Würzburg
1
National Bureau of Economic Research
1
Springer Gabler <Firma>
1
TrendForum <Unilever Bestfoods Deutschland GmbH, Hamburg> <12, 2002, Königswinter>
1
Unilever Bestfoods Deutschland GmbH <Hamburg>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
62
The journal of business & industrial marketing
28
Journal of business research : JBR
17
Journal of business-to-business marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Journal of retailing and consumer services
5
SpringerLink / Bücher
5
Electronic markets : the international journal on networked business
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Marketing intelligence & planning
4
Dissertation.de
3
International journal of networking and virtual organisations : IJNVO
3
Journal of customer behaviour
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Journal of marketing
3
Management information systems : mis quarterly
3
The journal of services marketing
3
Transportation research / E : an international journal
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Arbeitsberichte des Instituts für Informatik, Friedrich-Alexander-Universität Erlangen Nürnberg
2
Ausgewählte Studien des ECC Handel
2
Banking & finance aktuell
2
Business horizons
2
China-focused cases : selected winners of the CEIBS global case contest
2
Dresdner Beiträge zur Wirtschaftsinformatik
2
Europäische Hochschulschriften / 5
2
Forum Marketing
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
International journal of electronic business
2
International journal of operations and quantitative management : IJOQM
2
International journal of production economics
2
Journal of fashion marketing and management
2
Journal of international marketing
2
Journal of personal selling & sales management : JPSSM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing science
2
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ECONIS (ZBW)
480
USB Cologne (EcoSocSci)
36
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1
Barriers and facilitators of B2B degree of digital use and
brand
engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
2
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
3
Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
Gallego, M. Dolores
;
Bueno Avila, Salvador
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011523979
Saved in:
4
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
5
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
6
Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao
;
Yang, Sha
;
Dutta, Shantanu
- In:
Marketing science
41
(
2022
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10013363742
Saved in:
7
Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003640064
Saved in:
8
Adopting organizational virtualization in B2B firms : an empirical study in Singapore
Liu, Chunhui
;
Sia, Choon Ling
;
Wei, Kwok Kee
- In:
Information & management : the internat. journal of …
45
(
2008
)
7
,
pp. 429-437
Persistent link: https://www.econbiz.de/10003777687
Saved in:
9
Three essays on marketing strategies in e-commerce and business-to-business service industries
Strauss, Steven Simon
-
2002
Persistent link: https://www.econbiz.de/10003780517
Saved in:
10
B2B e-commerce and relationship marketing
Sengupta, Anand
;
Tripathi, Prashant
- In:
E-commerce and marketing
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10003810122
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