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Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad; Dash, Satyabhusan - In: The journal of business & industrial marketing 38 (2023) 12, pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
Gallego, M. Dolores; Bueno Avila, Salvador; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011523979
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Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
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How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.; Schumann, Jan Hendrik; Schmitz, … - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
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Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao; Yang, Sha; Dutta, Shantanu - In: Marketing science 41 (2022) 2, pp. 361-379
Persistent link: https://www.econbiz.de/10013363742
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Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed (contributor) - 2008
Persistent link: https://www.econbiz.de/10003640064
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Adopting organizational virtualization in B2B firms : an empirical study in Singapore
Liu, Chunhui; Sia, Choon Ling; Wei, Kwok Kee - In: Information & management : the internat. journal of … 45 (2008) 7, pp. 429-437
Persistent link: https://www.econbiz.de/10003777687
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Three essays on marketing strategies in e-commerce and business-to-business service industries
Strauss, Steven Simon - 2002
Persistent link: https://www.econbiz.de/10003780517
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B2B e-commerce and relationship marketing
Sengupta, Anand; Tripathi, Prashant - In: E-commerce and marketing, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10003810122