Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Electronic Commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Dialogmarketing : theoretische...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Electronic Commerce
Direktmarketing
1,926
Direct marketing
1,473
Deutschland
355
Germany
329
Consumer behaviour
255
Konsumentenverhalten
255
Theorie
194
Theory
193
Beziehungsmarketing
176
Online-Marketing
174
Relationship marketing
174
Advertising effects
167
Werbewirkung
167
Internet marketing
163
USA
146
Werbung
146
Advertising
144
Marketingmanagement
144
Arzneimittel
141
Marketing management
141
Pharmaceuticals
141
United States
140
Marketing
114
Pharmaceutical industry
77
Pharmaindustrie
77
Internet
66
Distribution channel
59
Vertriebsweg
59
E-commerce
52
E-Mail
48
Marktforschung
46
Zielgruppe
46
Bank
45
Kundenmanagement
44
Market research
43
Social Web
43
Social web
43
Mobile Marketing
41
Mobile marketing
41
more ...
less ...
Online availability
All
Undetermined
14
Free
3
Type of publication
All
Book / Working Paper
39
Article
33
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
12
Book section
12
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
6
Working Paper
6
Hochschulschrift
5
Collection of articles of several authors
4
Konferenzschrift
4
Sammelwerk
4
Thesis
3
Dissertation u.a. Prüfungsschriften
2
Guidebook
2
Ratgeber
2
Universitätsschrift
2
Adressbuch
1
Aufsatzsammlung
1
Conference proceedings
1
Handbook
1
Handbuch
1
Lehrbuch
1
Mikroform
1
Textbook
1
more ...
less ...
Language
All
English
39
German
31
French
1
Undetermined
1
Author
All
Bliemel, Friedhelm
5
Leimstoll, Uwe
4
Theobald, Axel
4
Alioski, Adrian
3
Fassott, Georg
3
Ehret, Michael
2
Pülz, Michael
2
Quade, Michael
2
Reichardt, Christian
2
Schneider, Raoul
2
Stormer, Henrik
2
Albaum, Gerald S.
1
Anoraganingrum, Dwi
1
Avery, Jill
1
Bar-Noy, Amotz
1
Boateng, Sheena Lovia
1
Bose, Indranil
1
Böker, Eike Johanna
1
Cameron, Debra
1
Caravella, Mary
1
Carbonara, Umberto Michele
1
Chen, Kay-yut
1
Cohen, Justin
1
Cooper, Lee G.
1
Cramer, Jürgen
1
Deighton, John
1
Diriker, Memo
1
Donkor, Paul Owusu
1
Dutta, Nirankush
1
Edvardsson, Ingi Runar
1
Elkelä, Kari
1
Figge, Stefan
1
Fogel, Joshua
1
Garrett, Alex
1
Gasch, Stéphane
1
Gebel, Björn
1
Gou, Qinglong
1
Guo, Xiaolong
1
Heinonen, Kristina
1
Herzog, Rivka
1
more ...
less ...
Institution
All
Bundesverband Digitale Wirtschaft
1
Deutscher Direktmarketing-Verband
1
Direct Marketing Association
1
Federation of European Direct Marketing
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Published in...
All
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Springer eBook Collection / Business and Economics
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
E-commerce in the Asian context : selected case studies
1
Europäische Hochschulschriften / 5
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of research on business model innovation through disruption and digitalization
1
Health marketing quarterly
1
International journal of consumer studies
1
International journal of electronic business
1
International journal of internet marketing and advertising : IJIMA
1
International journal of production research
1
International journal of technology marketing : IJTMkt
1
Journal of agricultural and applied economics : JAEE
1
Journal of business & economics research
1
Journal of combinatorial optimization
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economics & management strategy : JEMS
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international trade & commerce
1
Journal of marketing
1
Journal of organizational computing and electronic commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Operational Research Society
1
Kaiserslauterer Schriftenreihe Marketing
1
Managing business in a multi-channel world : success factors for e-business
1
Managing in the information economy : current research issues
1
Manufacturing & service operations management : M & SOM
1
Markt- und werteorientierte Unternehmensführung
1
Regulatory and economic challenges in the postal and delivery sector
1
SMEs in the digital era : opportunities and challenges of the digital single market
1
Schriften zum Mobile Commerce und zur Mobilkommunikation
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
more ...
less ...
Source
All
ECONIS (ZBW)
59
USB Cologne (EcoSocSci)
13
Showing
1
-
10
of
72
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Electronic direct marketing
Osborne, G. Scott
-
1984
Persistent link: https://www.econbiz.de/10000333515
Saved in:
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
Bliemel, Friedhelm
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000681796
Saved in:
3
RSS as a new international e-marketing opportunity
Edvardsson, Ingi Runar
;
Whitehead, Nik J.
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003764292
Saved in:
4
Dual sales channel management with service competition
Chen, Kay-yut
;
Kaya, Murat
;
Özer, Özalp
- In:
Manufacturing & service operations management : M & SOM
10
(
2008
)
4
,
pp. 654-675
Persistent link: https://www.econbiz.de/10003773480
Saved in:
5
Entwicklung und Umsetzung eines Systems für personalisierte Empfehlungen in einem B2B-E-Shop
Quade, Michael
;
Stormer, Henrik
;
Schneider, Raoul
; …
-
2008
Persistent link: https://www.econbiz.de/10003821985
Saved in:
6
Personalization and technology-enabled marketing
Cooper, Lee G.
- In:
Managing in the information economy : current research …
,
(pp. 165-184)
.
2007
Persistent link: https://www.econbiz.de/10003485288
Saved in:
7
M-commerce - generating revenue from content and mobile portals
McCarthy, Jeff
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10003433476
Saved in:
8
Target marketing
Owens, Deborah L.
;
Martin, Cathy L.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 63-77)
.
2007
Persistent link: https://www.econbiz.de/10003443969
Saved in:
9
Dialogmarketing im Versandhandel
Mann, Andreas
- In:
Versandhandelsmarketing : marktorientiertes Management …
,
(pp. 341-371)
.
2010
Persistent link: https://www.econbiz.de/10003917341
Saved in:
10
The use of digital channels to create customer relationships
Heinonen, Kristina
;
Michelsson, Thomas
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
