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Electronic Customer Care - Vom Neukundenfokus zur Steigerung derLebensumsätze
Jekel, Nicole H. - 2001
Kundenzufriedenheit: Es ermöglicht die Identifizierung des profitablen Kundenstamms, wobei die Kundenbindung im Mittelpunkt steht. Der … strategische Fokus liegt auf der langfristigen und intensiven Kundenbindung mit gesteigerten Lebensumsätzen. Dabei gewinnt der …
Persistent link: https://www.econbiz.de/10005840513
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Kundenbindung 2.0 : im digitalen Spannungsfeld zwischen Hoffnung und Herausforderung
Biedermann, Anne - 2016
Buch die neuen Möglichkeiten und Grenzen zur Kundenbindung diskutiert, die sich aus der Zusammenführung des Web 2.0 und des …
Persistent link: https://www.econbiz.de/10011575391
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Digitale Kundenbindung
Wisotzky, Patrick Akira - 2001
Persistent link: https://www.econbiz.de/10001629317
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Fulfillment im Electronic Commerce : Gestaltungsansätze, Determinanten, Wirkungen
Köcher, Martin-Matthias - 2006
Persistent link: https://www.econbiz.de/10004909804
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Study of e-services quality and customer loyalty : a moderated mediation model of perceived switching cost and e-satisfaction
Deepika; Singh, Shashank Vikram Pratap; Sumanjeet Singh; … - In: International journal of business information systems : … 43 (2023) 4, pp. 528-541
Persistent link: https://www.econbiz.de/10014336896
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An exploration of the effect of Electronic Customer Relationship Management (E-CRM) on customer loyalty : a serial mediation analysis
Mokha, Anupreet Kaur; Surya, Pushpender Kumar - In: Customer relationship management : methods, …, (pp. 143-173). 2024
Persistent link: https://www.econbiz.de/10015072624
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Linking electronic customer relationship management and customer loyalty through serial mediation of customer experience and customer satisfaction
Mokha, Anupreet Kaur; Surya, Pushpender Kumar - In: International journal of electronic customer … 14 (2024) 2, pp. 103-127
Persistent link: https://www.econbiz.de/10015064307
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Is the hybrid customer for real? : the customer in the insurance industry of the future
Hofmann, Markus Oscar - In: How to succeed in the digital age : strategies from 17 …, (pp. 121-130). 2014
Persistent link: https://www.econbiz.de/10010341254
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Intelligent networking in the home of the future : the fundamental transformation of the roles of consumers and companies through the refurbished energy system
Teyssen, Johannes - In: How to succeed in the digital age : strategies from 17 …, (pp. 107-118). 2014
Persistent link: https://www.econbiz.de/10010341267
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The moderating roles of risk and efficiency on the relationship between logistics performance and customer loyalty in e-commerce
Ramanathan, Ramakrishnan - In: Transportation research / E : an international journal 46 (2010) 6, pp. 950-962
Persistent link: https://www.econbiz.de/10009268984