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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
29
Konsumentenverhalten
29
Beziehungsmarketing
25
Relationship marketing
25
Theorie
23
Theory
23
Deutschland
20
Germany
20
Film industry
19
Filmwirtschaft
19
Social Web
15
Social web
15
Marketing
13
Internet
9
Dienstleistungsqualität
8
Internet marketing
8
Online-Marketing
8
Service quality
8
Customer satisfaction
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
Marketing management
7
Marketingmanagement
7
Supplier relationship management
7
Viral marketing
7
Virales Marketing
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Beziehungsmanagement
6
Brand management
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Dienstleistungssektor
6
Emotion
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Film
6
Markenführung
6
USA
6
United States
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Verbraucher
6
Betriebswirtschaftslehre
5
Bewertung
5
Brand
5
Brand extension
5
Brand image
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German
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Bornemann, Daniel
3
Hennig-Thurau, Thorsten
2
Behrang, Rezabakhsh
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Hoffman, Donna L.
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Sassenberg, Kai
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Spann, Martin
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Valck, Kristine de
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Walsh, Gianfranco
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Yadav, Manjit S.
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Markt und Konsum
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ECONIS (ZBW)
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Does relationship quality matter in e-services? : a comparison of online and offline retailing
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
;
Sassenberg, Kai
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 130-142
Persistent link: https://www.econbiz.de/10003956373
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2
Die Konzeptualisierung und empirische Überprüfung des Vertrauenskonstrukts im Rahmen einer vergleichenden Studie zwischen internetbasiertem und traditionellem Handel
Bornemann, Daniel
-
2004
Persistent link: https://www.econbiz.de/10002157798
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3
Preisniveau und Preisstreuung : ein theoretischer und empirischer Vergleich zwischen traditionellen und internetbasierten Märkten
Bornemann, Daniel
;
Behrang, Rezabakhsh
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
4
,
pp. 361-382
Persistent link: https://www.econbiz.de/10003626215
Saved in:
4
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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