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Promotion and product marketing models of small and medium enterprises (SMEs) through E-Commerce
Suryana, Yuyus; Bayu, Kartib; Jatnika, Dika - In: Advances in management & applied economics 3 (2013) 4, pp. 149-160
This study was aimed to obtain creative industries SMEs potentials developed in Cimahi, determine creative industries that could be prioritized as a market leader, obtain ideas of they behaved in utilizing the internet and E-Commerce, and acquire concept models through E-Commerce marketing. The...
Persistent link: https://www.econbiz.de/10009762127
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The diversity of marketing activities on the websites of Polish dairy cooperatives
Strzębicki, Dariusz - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10010496311
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The prediction of online shopping consumers' attitude based on certain statements of consumer and marketing factors with reference to post graduate students in Coimbatore City
Rajendrakumar, R. - In: International journal of business information systems : … 39 (2022) 4, pp. 472-496
Persistent link: https://www.econbiz.de/10013198456
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How targeting affects customer search : a field experiment
Fong, Nathan M. - In: Management science : journal of the Institute for … 63 (2017) 7, pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
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Impact of reputation and promotion on internet auction outcomes : Finnish evidence
Laitinen, Erkki K.; Laitinen, Teija; Saukkonen, Olli - In: Journal of internet commerce 15 (2016) 2, pp. 163-188
Persistent link: https://www.econbiz.de/10011636460
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Promoting product returns : effects of price reductions on customer return behavior
Hirche, Christian F.; Gijsenberg, Maarten J.; Bijmolt, … - 2021
Persistent link: https://www.econbiz.de/10012522247
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The calendar effect of price-reduction auction of online agricultural products
Yang, Bo; Chang, Mingshan; Wang, KanLiang; Zhang, Rong - In: International journal of services technology and … 27 (2021) 3, pp. 229-247
Persistent link: https://www.econbiz.de/10012594232
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Daily deal shoppers : what drives social couponing?
Ieva, M.; De Canio, Francesca; Ziliani, C. - In: Journal of retailing and consumer services 40 (2018), pp. 299-303
Persistent link: https://www.econbiz.de/10011801990
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An inventory model of e-marketplace with a promotional program
Hasan, Md Rakibul; Daryanto, Yosef; Triki, Chefi; … - In: Journal of modelling in management 19 (2024) 3, pp. 787-808
Persistent link: https://www.econbiz.de/10014512892
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Digital marketing techniques for school promotion
Fernandez, Ronald R.; Uy, Chin - In: International journal of technology marketing : IJTMkt 17 (2023) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10014310281