Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Electronic Commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An Advertising Test of the Wor...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Electronic Commerce
Consumer behaviour
17
Konsumentenverhalten
15
Marketing theory
11
Marketingtheorie
11
USA
11
United States
10
Advertising
8
Advertising effects
8
Marketing
8
Werbewirkung
8
Werbung
7
Bibliometrics
5
Bibliometrie
5
Marketing management
5
Marketingmanagement
5
Marktforschung
5
Theorie
5
Theory
5
Brand management
4
Business ethics
4
Ethics
4
Ethik
4
Markenführung
4
Market research
4
Unternehmensethik
4
Brand
3
Brand image
3
China
3
E-commerce
3
Economic ethics
3
Markenartikel
3
Markenimage
3
Services marketing
3
South Korea
3
Wirtschaftsethik
3
Advertising industry
2
Anthropomorphism
2
Artificial intelligence
2
Beziehungsmarketing
2
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Reprint
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Zinkhan, George M.
2
Hyman, Michael R.
1
Shanahan, Kevin J.
1
Published in...
All
Journal of business research : JBR
1
Macromarketing - a global focus ; Vol. 2
1
Major theoretical debates and contemporary issues in marketing theory
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2008
Persistent link: https://www.econbiz.de/10003611094
Saved in:
2
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
Saved in:
3
Motivators and enablers of SCOURing : a study of online piracy in the US and UK
Shanahan, Kevin J.
;
Hyman, Michael R.
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1095-1102
Persistent link: https://www.econbiz.de/10008652764
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
