The marketplace, emerging technology and marketing theory
George M. Zinkhan
| Year of publication: |
2008
|
|---|---|
| Authors: | Zinkhan, George M. |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 306-315
|
| Subject: | Marketingtheorie | Marketing theory | Wissensgesellschaft | Knowledge society | Mobile Marketing | Mobile marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Marketing theory ; 5 (2005), 1, pp. 105 - 115 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611094