The marketplace, emerging technology and marketing theory
George M. Zinkhan
| Year of publication: |
2009
|
|---|---|
| Authors: | Zinkhan, George M. |
| Published in: |
Macromarketing - a global focus ; Vol. 2. - Los Angeles [u.a.] : SAGE. - 2009, p. 53-62
|
| Subject: | Electronic Commerce | E-commerce | Marketingtheorie | Marketing theory | Mobile Marketing | Mobile marketing | Wissensgesellschaft | Knowledge society |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003876275