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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen; Neslin, Scott A. - In: MSI reports : working paper series (2008) 1, pp. 25-45
Persistent link: https://www.econbiz.de/10003727166
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
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The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10011309673
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How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
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Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp; Pauwels, Koen - In: Advances in National Brand and Private Label Marketing …, (pp. 39-46). 2022
Persistent link: https://www.econbiz.de/10013281206
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Special issue: online grocery shopping
Martinez, Luis F. (ed.); Pauwels, Koen (ed.); Mou, Jian (ed.) - 2024
Persistent link: https://www.econbiz.de/10015062427
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Introduction: online grocery shopping : current and future challenges and opportunities
Brüggemann, Philipp; Martinez, Luis F.; Pauwels, Koen; … - In: Electronic commerce research 24 (2024) 2, pp. 711-713
Persistent link: https://www.econbiz.de/10015062772