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Preface -- Social Oracles as Advertising Tools in Programmable Businesses / Nick V. Flor -- Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party? / Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter -- Web Personalization for E-Marketing Intelligence / Penelope Markellou,...
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Preface -- Evaluation of Web Sites on Information and Entertainment Properties: The Role of Involvement / Sanjeev Swami, Ram Krishna-- An Examination of Consumer Behavior on eBay Motors / Mark P. Sena, Gerald Braun -- Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India...
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Social Oracles as Advertising Tools in Programmable Businesses Nick V. Flor -- Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party? Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter -- Web Personalization for E-Marketing Intelligence Penelope Markellou, Maria Rigou,...
Persistent link: https://www.econbiz.de/10014021472