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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Hopkins, Jeanne; Turner, Jamie - 2012
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us...
Persistent link: https://www.econbiz.de/10009509774
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Managing business in a multi-channel world : success factors for E-business
Saarinen, Timo (ed.); Tinnilä, Markku (ed.);  … - 2006
Persistent link: https://www.econbiz.de/10011479733
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Tourism marketing platform on mobile internet : a case study of WeChat
Xiao, Yunhua - In: Journal of electronic commerce in organizations : the … 17 (2019) 2, pp. 42-54
Persistent link: https://www.econbiz.de/10012036043
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Factors influencing the adoption of mobile application development platforms : a qualitative content analysis of developers' online reviews
Daradkeh, Mohammad; Sabbahein, Haneen Ahmad Saleh - In: International journal of enterprise information systems … 15 (2019) 4, pp. 43-59
Persistent link: https://www.econbiz.de/10012133191
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An empirical segmentation of users of mobile banking apps
Alavi, Shirin; Ahuja, Vandana - In: Journal of internet commerce 15 (2016) 4, pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
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What determines online consumers to migrate from PCs to mobile devices? : an empirical approach on consumers' internet cross-channel behaviours
Tang, Dingna; Yang, Yimin; Yan, Ying; Zhou, Ming - In: International journal of services technology and management 22 (2016) 1/2, pp. 46-62
Persistent link: https://www.econbiz.de/10011645305
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Online und Mobile Banking aus Kundensicht
Melles, Torsten - In: Die Bank (2015) 4, pp. 60-61
Persistent link: https://www.econbiz.de/10010512019
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Social – local – mobile : the future of location-based services
Heinemann, Gerrit; Gaiser, Christian - 2015
Persistent link: https://www.econbiz.de/10010441685
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Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael - In: International journal of electronic marketing and … 11 (2020) 1, pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
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Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline - In: Journal of marketing communications 26 (2020) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10012203404