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in der weitgehenden Anonymität der Kunden, die eine traditionelle Kundenbindung unmöglichmacht. Der vorliegende Beitrag …
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Nowadays, the internet has become a suitable platform for the trade of products and services. Online shopping transactions are carried out without face-to-face contact; thus, various factors can affect customers' purchase intentions. In addition to aesthetics and ease of use, trust is a critical...
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