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CSR online: internet based communication
Isenmann, Ralf - In: Management models for corporate social responsibility, (pp. 247-255). 2006
Persistent link: https://www.econbiz.de/10003350812
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Edelight : Blogdelight zeigt Geschäftsgründern wie es geht
Switala, Eva - In: Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und …, (pp. 151-167). 2007
Persistent link: https://www.econbiz.de/10003594201
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eBay : eine bunte Welt für Augen und Ohren
Lodzinska, Magdalena; Rosenberger, Christian - In: Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und …, (pp. 192-203). 2007
Persistent link: https://www.econbiz.de/10003594213
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Writing Online : A Guide to Effective Digital Communication at Work
Darics, Erika - 2015
Cover -- Contents -- Acknowledgments -- Chapter 1: Digital Writing-What is the Big Deal? -- Chapter 2: Professional Communication Online -- Chapter 3: How (Not) to Use Keystrokes -- Chapter 4: Arenas of Digital Writing -- Chapter 5: Writing E-mail Messages -- Chapter 6: Chat and Instant...
Persistent link: https://www.econbiz.de/10012682976
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Strategies of Maintaining of PR-Agency's Online Reputation
Rubtcova, Mariia - 2017
The paper is devoted to the analysis of strategies of maintaining of PR-agency's online reputation. Reverchuk N.I. in work "Influence of marketing security on the company's business reputation" define online reputation of the company as complex of evaluative ideas of target audiences about the...
Persistent link: https://www.econbiz.de/10012943017
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Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan; Wulf, Alexander J. - In: Journal of international consumer marketing 33 (2021) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10012483608
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A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad; Camilleri, Mark Anthony; Díaz, Paloma - In: Strategic corporate communication in the digital age, (pp. 235-250). 2021
Persistent link: https://www.econbiz.de/10012491724
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Contemporary data analysis techniques for online reputation management in hospitality and tourism
Grljević, Olivera; Bošnjak, Zita; Bošnjak, Saša - In: Facta Universitatis / University of Niš : the … 16 (2019) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10012267238
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Influencer Relations : Marketing und PR mit digitalen Meinungsführern
Schach, Annika (ed.); Lommatzsch, Timo (ed.) - 2018
Die Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen grosser Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation....
Persistent link: https://www.econbiz.de/10011806594
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Sentiment analysis of social commerce : a harbinger of online reputation management
Olaleye, Sunday Adewale; Sanusi, Ismaila Temitayo; … - In: International journal of electronic business 14 (2018) 2, pp. 85-102
Persistent link: https://www.econbiz.de/10011980079