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Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara; Szydłowska, Wiktoria - In: European research studies 26 (2023) 3, pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
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A Methodology for Internal Web Ethics
Vafopoulos, Michalis N.; Stefaneas, Petros; … - 2013
examine the Web as an ethics determined space by demonstrating Hayek’s theory of freedom in a three-leveled Web: technological …-contained system that exists in and by itself. This view of internal Web ethics directly connects the concept of freedom with issues …
Persistent link: https://www.econbiz.de/10014041533
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Evolution of e-commerce and global marketing
Ferrera, Cécile; Kessedjian, Eowyne - In: International journal of technology for business (IJTB) 1 (2019) 1, pp. 33-38
The development of new technologies in the last few years turned internet into a commercial medium that has transformed businesses all over the world. Indeed, we can be connected to internet from anywhere and anytime we want, with just one click. This evolution made the world interconnected and...
Persistent link: https://www.econbiz.de/10012152524
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Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
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Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce
Aichner, Thomas; Shaltoni, Abdel Monim - In: The international review of retail, distribution and … 28 (2018) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10011884079
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Self-regulation of sexist digital advertising : from ethics to law
Jiménez, David López; Dittmar, Eduardo Carlos; … - In: Journal of business ethics : JBE 171 (2021) 4, pp. 709-718
Persistent link: https://www.econbiz.de/10012588906
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The philosophical and methodological guidelines for ethical online ethnography
Hair, Neil; Akdevelioglu, Duygu; Clark, Moira - In: International journal of market research 65 (2023) 1, pp. 12-28
Persistent link: https://www.econbiz.de/10014233810
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO) : the moderating effect of e-tailer's country image
Ramkumar, Bharath; Jin, Byoungho - In: Journal of retailing and consumer services 49 (2019), pp. 186-197
Persistent link: https://www.econbiz.de/10012025845