Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO) : the moderating effect of e-tailer's country image
Bharath Ramkumar, Byoungho Ellie Jin
| Year of publication: |
2019
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|---|---|
| Authors: | Ramkumar, Bharath ; Jin, Byoungho |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 49.2019, p. 186-197
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| Subject: | Country image | International online outshopping | E-tailer trust | Transaction utility | Delight | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Vertrauen | Confidence | Electronic Commerce | E-commerce | Internationales Marketing | International marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.03.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012025845