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Fostering a customer-centric e-government through customer relationship management readiness assessment
Liu, Han-yuh; Huang, Shan-yan - In: International journal of business and systems research 8 (2014) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10010423827
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Einsatzmöglichkeiten des Customer Profiling im Kundenrückgewinnungsmanagement des E-Retailing
Möhlenbruch, Dirk; Ritschel, Falk; Sinning, Falk - 2009
Persistent link: https://www.econbiz.de/10003890220
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The CRM handbook : a business guide to customer relationship management
Dyché, Jill - 2002
Persistent link: https://www.econbiz.de/10001578642
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Kundenwert und Unternehmenswert : eine Analyse am Beispiel des E-Commerce
Rehbach, Stefan - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001769366
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Internet-Based Customer Value Management : Developing Customer Relationships Online
Doligalski, Tymoteusz - 2015
Characteristics of the Concept of Customer Value Management -- Influence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management.
Persistent link: https://www.econbiz.de/10014021363
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Internet-based customer value management : developing customer relationship online
Doligalski, Tymoteusz - 2015
Persistent link: https://www.econbiz.de/10010457121
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The king is naked : discovering that frequent customers may not be your best friend
Joia, Luiz Antonio; Sanz, Paulo Sérgio da Silva - In: Web technologies for commerce and services online, (pp. 135-148). 2008
Persistent link: https://www.econbiz.de/10003634201
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Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali - In: Contemporary research in e-branding, (pp. 61-77). 2009
Persistent link: https://www.econbiz.de/10003778168
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Erklärungsmodell zur Beurteilung der betriebswirtschaftlichen Vorteilhaftigkeit von E-Business-Transaktionen im BTOC-Bereich unter besonderer Berücksichtigung der Gestaltung des Fr...
Stopka, Ulrike (contributor); Urban, Thomas (contributor) - 2005
Persistent link: https://www.econbiz.de/10003408524
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A framework for CRM e-services : from customer value perspective
Chang, Wei-Lun; Wu, Yu-Xin - In: Exploring the grand challenges for next generation …, (pp. 235-242). 2010
Persistent link: https://www.econbiz.de/10008900958