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~subject:"Electronic Commerce"
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Electronic Commerce
United Kingdom
25
Knowledge management
23
Internet
16
Marketing
16
Consumer behaviour
15
SME
14
Brand management
13
KMU
13
Relationship marketing
13
Innovation
11
Internet marketing
11
Markenführung
11
Großbritannien
10
Retailing
10
Beziehungsmarketing
9
Brands
9
Customer relations
9
Higher education
7
Knowledge sharing
7
Knowledge transfer
7
Learning organizations
7
Loyalty schemes
7
Marketing management
7
Social Web
7
Social web
7
Software industry
7
Brand image
6
Entrepreneurialism
6
Markenimage
6
Marketingmanagement
6
Online-Marketing
6
Small to medium‐sized enterprises
6
Social media marketing
6
Universities
6
Wissensmanagement
6
Wissenstransfer
6
Business-to-business marketing
5
Customer loyalty
5
Electronic commerce
5
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Article
3
Book / Working Paper
2
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2
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English
5
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Rowley, Jennifer
4
Rowley, Jennifer E.
2
Bird, David
1
Edmundson-Bird, David
1
Holliman, Geraint
1
Published in...
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
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1
E-business : principles and practice
Rowley, Jennifer
;
Rowley, Jennifer E.
-
2002
-
1. publ.
Persistent link: https://www.econbiz.de/10001621111
Saved in:
2
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
3
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
4
Online branding
Rowley, Jennifer
;
Bird, David
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 122-142)
.
2011
Persistent link: https://www.econbiz.de/10009387783
Saved in:
5
E-business : principles and practice
Rowley, Jennifer E.
-
2002
Persistent link: https://www.econbiz.de/10004739906
Saved in:
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