Electronic Commerce is a new marketplace that has many advantages. With the help of the internet, electronic commerce has made a major difference in the way business operates globally, offering substantial benefits to all parties: businesses, consumers, and even governments. The World Trade...

E-commerce has grown considerably in recent decades and has had a disruptive impact on the retail industry. In this context, Amazon, one of the major players in (online) retailing and beyond, has been able to expand its business activities continuously in many countries. The present case study...