Despite the increasing popularity of product sampling promotions in e-commerce, empirical research investigating its sales impacts and mechanism still lags. The objective of this paper, therefore, is to investigate the economic impact of online product sampling promotions on e-commerce...

Despite the popular emergence of online property brokerage platforms in the second-hand housing market, little is known about whether and how these platforms would influence the market, especially in terms of housing price. We thus assemble and analyze data from multiple sources about the entry...

Research investigating the sales impacts of product sampling in e-commerce still lags. We attempt to answer: (1) How does the sampling of a product affect the sales of other products in the same store (i.e., in-store spillover effect)? (2) How does the sampling of a product affect the sales of...