Investigating the Sales Spillover Effects of Online Product Sampling in E-Commerce
Year of publication: |
2021
|
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Authors: | Zhang, Ying ; Goh, Khim Yong ; Lin, Zhijie |
Publisher: |
[S.l.] : SSRN |
Subject: | Electronic Commerce | E-commerce | Spillover-Effekt | Spillover effect | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Verkauf | Selling |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Proceedings of the 2017 International Conference on Information Systems (ICIS 2017) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2017 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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