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Does a big Duchenne smile really matter on e-commerce websites? : an eye-tracking study in China
Qiuzhen, Wang; Xu, Zhengmin; Cui, Xiling; Wang, Lei; … - In: Electronic commerce research 17 (2017) 4, pp. 609-626
Persistent link: https://www.econbiz.de/10011744339
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The effects of portal website attitude and e-services on branding of e-stores
Chen, Hsiu-li; Mathews, Shane - In: Australasian marketing journal 21 (2013) 3, pp. 155-160
Persistent link: https://www.econbiz.de/10010125796
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Using eye-movements to assess underlying factors in online purchasing behaviors
Johnson, Rebecca L.; Nambiar, Devika; Suman, Gabriella - In: International journal of consumer studies 46 (2022) 4, pp. 1365-1380
Persistent link: https://www.econbiz.de/10013328298
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Attention adjustment, renewal, and equilibrium seeking in online search : an eye-tracking approach
Ahn, Jae-Hyeon; Bae, Yoon-Soo; Ju, Jaehyeon; Oh, Wonseok - In: Journal of management information systems : JMIS 35 (2018) 4, pp. 1218-1250
Persistent link: https://www.econbiz.de/10011975718
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Impact of advertising in creating brand equity with reference to e-tailers
Sarika Omkar P.; Naikwade, Shital Sainath - In: Asia-Pacific journal of management research and innovation 18 (2022) 3/4, pp. 95-106
Persistent link: https://www.econbiz.de/10014246903
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How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit; Prakash, Gyan; Gupta, Bhumika; Cappiello, … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
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Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li; Nan, Yafeng - In: Marketing intelligence & planning 42 (2024) 2, pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)
Komariyah, Nur - 2019
This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...
Persistent link: https://www.econbiz.de/10012895482