Showing 1 - 10 of 2,452
This research study investigates the challenges and strategies involved in integrating e-commerce and business model innovation within AI-driven enterprises, with a specific focus on the case of HIMS, a men's health and wellness e-commerce company. The aim of this study is to provide valuable...
Persistent link: https://www.econbiz.de/10014343926
Extent of online purchases of goods and services is nowadays rapidly growing part of the modern economy. It is connected to rapid changes in the commerce as well as in the way of life of entire population. In this paper the influence of important factors on online purchases in South East...
Persistent link: https://www.econbiz.de/10012178811
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing behavior. We collaborate...
Persistent link: https://www.econbiz.de/10014486191
The recent stagnation of electronic commerce highlights the need to understand contemporary online consumer behavior. This study incorporates current user demographics and emerging Internet activities to dynamically model the determinants of two key measurements of recent online shopping, a...
Persistent link: https://www.econbiz.de/10014046477
Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
Persistent link: https://www.econbiz.de/10011815115
Purpose: The authors critically examine the paper by Samiee (2019, this issue) “International marketing and the Internet: A research overview and the path forward” and offer an appraisal of its merits as well as thoughts for further development of research on advanced information and...
Persistent link: https://www.econbiz.de/10014090018
The paper aims at exploring the antecedents of customers' online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and behaviour. The study confirmed the causal...
Persistent link: https://www.econbiz.de/10012175004
The phenomenon of sponsored search advertising – where advertisers pay a fee to Internet search engines to be displayed alongside organic (non-sponsored) web search results – is gaining ground as the largest source of revenues for search engines. Using a unique 6 month panel dataset of...
Persistent link: https://www.econbiz.de/10014048240
This study investigates the effect of website security, as a key dimension of e-service quality, on purchase intention, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were developed based on previous literature. Afterwards, an empirical research...
Persistent link: https://www.econbiz.de/10012893022
The current study aims at investigating the relationship between e-business growth and e-business enablers and barriers by SMEs in Jordanian communication sector. More specifically, the study attempts to identify factors associated with SMEs' adoption of e-business, including barriers and...
Persistent link: https://www.econbiz.de/10013067156