acquire concept models through E-Commerce marketing. The method used was Comparative Descriptive, Experimental research, and … fully familiar with using the internet marketing process; necessary steps for socializing the internet and E-Commerce were …

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and … marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence …

success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …

possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …

a new technology in the communication media, which is even now relatively untapped for business purposes.E-Marketing can … be easily defined as “Achieving marketing objectives through applying digital technologies”. In the present work an … effort is made to access the potential of Internet Marketing in India in consonance with the various environmental factors …

Die Standardisierung des Marketing ist seit den 1960er Jahren eine Schlüsselfrage bei der Internationalisierung von … empirisch, dass die einzelnen Marketing-Instrumente und -Prozesse im internationalen B2C-E-Commerce in einem unterschiedlich …

. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing instrument of suppliers …. Even though it is a key success factor from a marketing perspective, the demand side has not inspired similar attention... …

eingehend mit dem Bereich des Absatzes und hier wiederum rechtausführlich mit dem Marketing-Instrument Preis …