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acquire concept models through E-Commerce marketing. The method used was Comparative Descriptive, Experimental research, and … fully familiar with using the internet marketing process; necessary steps for socializing the internet and E-Commerce were …
Persistent link: https://www.econbiz.de/10009762127
This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and … marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence …
Persistent link: https://www.econbiz.de/10012821261
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …
Persistent link: https://www.econbiz.de/10010423965
Commerce and electronic business have gained momentum in recent years. Attracted by the mirage of global markets, most companies enter the virtual environment without taking into account thecultural implications of such a step. The major question that arises at this stage of development of...
Persistent link: https://www.econbiz.de/10011991950
possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …
Persistent link: https://www.econbiz.de/10012182245
a new technology in the communication media, which is even now relatively untapped for business purposes.E-Marketing can … be easily defined as “Achieving marketing objectives through applying digital technologies”. In the present work an … effort is made to access the potential of Internet Marketing in India in consonance with the various environmental factors …
Persistent link: https://www.econbiz.de/10012958218
The fact that an electronic market (EM)belongs to a specific market place operatorresults in specific objectives of itsmarketing. The main question is: How canan operator promote the performance ofhis market place ?The central task of an EM is the coordinationof supply and demand....
Persistent link: https://www.econbiz.de/10005867841
Die Standardisierung des Marketing ist seit den 1960er Jahren eine Schlüsselfrage bei der Internationalisierung von … empirisch, dass die einzelnen Marketing-Instrumente und -Prozesse im internationalen B2C-E-Commerce in einem unterschiedlich …
Persistent link: https://www.econbiz.de/10005869839
. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing instrument of suppliers …. Even though it is a key success factor from a marketing perspective, the demand side has not inspired similar attention... …
Persistent link: https://www.econbiz.de/10005869848
eingehend mit dem Bereich des Absatzes und hier wiederum rechtausführlich mit dem Marketing-Instrument Preis …
Persistent link: https://www.econbiz.de/10005869883