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Leitfaden personalisierte Dialoge
Schwarz, Torsten (ed.) - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011910086
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Leitfaden personalisierte Dialoge
Schwarz, Torsten (ed.) - 2017 - 1. Auflage
Persistent link: https://www.econbiz.de/10011756598
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Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell
Ghoshal, Abhijeet; Mookerjee, Vijay S.; Sarkar, Sumit - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 430-456
Persistent link: https://www.econbiz.de/10012624131
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The impact of artificial intelligence use on the e-commerce in Romania
Micu, Adrian; Micu, Angela-Eliza; Geru, Marius; … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 137-154
This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...
Persistent link: https://www.econbiz.de/10012821261
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A movie e-shop recommendation model based on web usage and ontological data
Aresti, Andreas; Markellou, Penelope; Mousourouli, Ioanna; … - In: Consumer behavior, organizational development, and …, (pp. 51-68). 2009
Persistent link: https://www.econbiz.de/10003792577
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Transparente mobile Empfehlungssysteme : Gestaltung und Einfluss auf die Kundenbindung mobiler Dienste
Radmacher, Mike - 2010
Persistent link: https://www.econbiz.de/10003957365
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Deploying and evaluating multiattribute product recommendation in e-markets
Manouselis, Nikos - In: International journal of management and decision making … 9 (2008) 1, pp. 43-61
Persistent link: https://www.econbiz.de/10003615914
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Determinants of an organization's website ease of use : the moderating role of product tangibility
Aljukhadar, Muhammad; Senecal, Sylvain - In: Journal of organizational computing and electronic commerce 25 (2015) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10011398649
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The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela; Spann, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 1, pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
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In CARSs we trust : how context-aware recommendations affect customers’ trust and other business performance measures of recommender systems
Panniello, Umberto; Gorgoglione, Michele; Tuzhilin, … - In: Information systems research : ISR 27 (2016) 1, pp. 182-196
Persistent link: https://www.econbiz.de/10011460186