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Electronic Business

Wirtz, Bernd W. - 2016 - 5., aktualisierte und überarbeitete Auflage

Persistent link: https://www.econbiz.de/10011387010

Strategic management and online selling : creating competitive advantage with intangible web goods

Royer, Susanne - 2005 - 1. publ.

Persistent link: https://www.econbiz.de/10002392734

Electronic business

Wirtz, Bernd W. - 2020 - 7., aktualisierte und erweiterte Auflage

Persistent link: https://www.econbiz.de/10012224629

Electronic Business

Wirtz, Bernd W. - 2018 - 6., aktualisierte und erweiterte Auflage

Persistent link: https://www.econbiz.de/10011782328

Electronic Business

Wirtz, Bernd W. - 2013 - 4., aktualisierte und überarb. Aufl.

Persistent link: https://www.econbiz.de/10009761554

Critical success factors for B2B e-markets : a strategic fit perspective

Johnson, Michael - In: Marketing intelligence & planning 31 (2013) 6, pp. 698-727

Persistent link: https://www.econbiz.de/10010226578

Research on current situation and strategy of e-marketing applications in Chinese SMEs

Baoling, Li - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 23-31

Persistent link: https://www.econbiz.de/10010506939

Winning e-brand strategies : developing your on-line business profitability

Brighty, Martin; Markham, Dean - 2002

Persistent link: https://www.econbiz.de/10001698021

Strategic electronic marketing : managing e-business

Kleindl, Brad Alan - 2001

Persistent link: https://www.econbiz.de/10001463109

Strategies of Maintaining of PR-Agency's Online Reputation

Rubtcova, Mariia - 2017

The paper is devoted to the analysis of strategies of maintaining of PR-agency's online reputation. Reverchuk N.I. in work "Influence of marketing security on the company's business reputation" define online reputation of the company as complex of evaluative ideas of target audiences about the...

Persistent link: https://www.econbiz.de/10012943017

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