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Segmenting young Indian impuls...
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Electronic Commerce
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79
Electronic commerce research and applications
75
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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EconStor
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1
Online grocery shoppers according to their typical shopping style : a cluster analysis
Eriksson, Niklas
;
Stenius, Minna
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
2
,
pp. 48-65
Persistent link: https://www.econbiz.de/10014513548
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2
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
Saved in:
3
Segmenting online consumers using K-means cluster analysis
Jain, Neha
;
Ahuja, Vandana
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
Saved in:
4
A segmentation of adolescent online users and shoppers
Hill, William W.
;
Beatty, Shraron E.
;
Walsh, Gianfranco
- In:
The journal of services marketing
27
(
2013
)
5
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010127942
Saved in:
5
Understanding customer's online booking intentions using hotel big data analysis
Chalupa, Stepan
;
Petricek, Martin
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10014631901
Saved in:
6
Behavioural analysis of subjects interacting with information technology : categorising the behaviour of e-consumers
Cristóbal-Fransi, Eduard
;
Martín-Fuentes, Eva
; …
- In:
International journal of services technology and management
21
(
2015
)
1/2/3
,
pp. 163-182
Persistent link: https://www.econbiz.de/10011442834
Saved in:
7
Customer segmentation based on buying and returning behaviour
Hjort, Klas
;
Lantz, Björn
;
Ericsson, Dag
;
Gattorna, John
- In:
International journal of physical distribution & …
43
(
2013
)
10
,
pp. 852-865
Persistent link: https://www.econbiz.de/10010204783
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8
Online purchaser segmentation and promotion strategy selection : evidence from Chinese E-commerce market
Liu, Ying
;
Li, Hong
;
Peng, Geng
;
Lv, Benfu
;
Zhang, Chong
- In:
Mathematics in business management : [International …
,
(pp. 263-279)
.
2015
Persistent link: https://www.econbiz.de/10011488427
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9
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
10
Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103
De Bruyn, Arnaud
;
Liechty, John C.
;
Huizingh, Eelko
; …
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10002830931
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