to the classic wholesale model. Differently from classic retailers, on a marketplace firms set end-consumer prices and … channel, a marketplace owner overprices his product, compared to a retailer or stand-alone monopolist, and decreases the fee …. I demonstrate that offering a lower quality is indeed optimal for both marketplace owner and classic retailer, with the …

consumer experiences, boost sales of products/services, and achieve a competitive advantage. Consequently, this study explored … contextual variables which align with brick-and-mortar retailer operations and mobile commerce practices. It is envisaged that …