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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
82,943
Konsumentenverhalten
80,463
Relationship marketing
26,201
Beziehungsmarketing
25,527
E-commerce
21,245
Marketingmanagement
17,084
Theorie
16,584
Marketing management
16,495
Theory
16,348
Deregulierung
15,674
Deregulation
14,647
Online-Marketing
13,142
Internet marketing
13,026
Deutschland
11,750
Online-Handel
11,303
Online retailing
11,258
Germany
10,966
USA
10,471
Social Web
10,084
Social web
10,076
United States
9,954
Brand management
9,613
Markenführung
9,495
Customer satisfaction
8,546
Kundenzufriedenheit
8,285
Brand image
7,510
Markenimage
7,452
Internet
7,293
Service quality
6,775
Marketing
6,774
Dienstleistungsqualität
6,702
Einzelhandel
5,806
Retail trade
5,707
Werbewirkung
5,046
Advertising effects
4,994
Brand
4,822
Markenartikel
4,813
Advertising
4,654
Werbung
4,560
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Undetermined
5,865
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4,774
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138
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1
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8
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5
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Kollmann, Tobias
91
Heinemann, Gerrit
65
Wirtz, Bernd W.
59
Alt, Rainer
44
Fritz, Wolfgang
41
Lee, In
34
Ockenfels, Axel
34
Weinhardt, Christof
34
Bauer, Hans H.
33
Hudetz, Kai
33
Peitz, Martin
31
Khosrowpour, Mehdi
28
Schoder, Detlef
28
Martens, Bertin
27
Pavlou, Paul A.
26
Picot, Arnold
26
Collins, John
25
Ketter, Wolfgang
25
Albers, Sönke
24
Brynjolfsson, Erik
23
Chaffey, Dave
23
Ghose, Anindya
23
Baal, Sebastian van
22
Schubert, Petra
22
Shaw, Michael J.
22
Lammenett, Erwin
21
Turban, Efraim
21
Rabinovich, Elliot
20
Whinston, Andrew B.
20
Leimstoll, Uwe
19
Meier, Andreas
19
Nijkamp, Peter
19
Schwickert, Axel C.
19
Spengel, Christoph
19
Wiedmann, Klaus-Peter
19
Benbasat, Izak
18
Goolsbee, Austan
18
Hackl, Franz
18
Welfens, Paul J. J.
18
Österle, Hubert
18
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IGI Global
147
Springer Fachmedien Wiesbaden
72
OECD
71
National Bureau of Economic Research
62
Organisation for Economic Co-operation and Development
38
Europäische Kommission
30
World Bank Group
28
Deutsche Bank <Frankfurt am Main> / Research
24
UNCTAD
18
Nomos Verlagsgesellschaft
15
Edward Elgar Publishing
13
Springer-Verlag GmbH
12
World Bank
12
Competence Center E-Commerce <Bochum>
11
Institut der Deutschen Wirtschaft Köln Consult
10
Ecademy CH
9
International Federation for Information Processing
9
International Trade Centre
9
UNCTAD / Secretariat
9
Deutschland / Bundesministerium für Wirtschaft und Energie
8
Europäische Kommission / Generaldirektion Informationsgesellschaft
8
Springer Gabler <Firma>
8
Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
8
Universität St. Gallen
8
Books on Demand GmbH <Norderstedt>
7
European Communication Council
7
Technische Universität Braunschweig / Institut für Marketing
7
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
7
Weltwirtschaftsforum
7
Akademie für Technikfolgenabschätzung in Baden-Württemberg
6
Campus Verlag
6
Europäische Kommission / Gemeinsame Forschungsstelle
6
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
6
Information Resources Management Association
6
Ministerial Conference A Borderless World: Realising the Potential of Global Electronic Commerce <1998, Ottawa>
6
Verlag Dr. Kovač
6
World Trade Organization
6
AMACOM
5
Booz, Allen & Hamilton GmbH <Düsseldorf>
5
Deutsches Institut für Urbanistik
5
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Published in...
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SpringerLink / Bücher
234
Journal of retailing and consumer services
202
Electronic commerce research
193
Journal of business research : JBR
146
Information systems and e-business management : ISeB
119
International journal of business information systems : IJBIS
103
Journal of internet commerce
102
European journal of operational research : EJOR
99
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
International journal of electronic business
97
Industrial marketing management : the international journal for industrial and high-tech firms
96
International journal of production economics
95
Information systems research : ISR
92
International journal of e-business research : an official publication of the Information Resources Management Association
89
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Springer eBook Collection
87
International journal of electronic marketing and retailing : IJEMR
79
Electronic commerce research and applications
75
Electronic markets : the international journal on networked business
75
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
Premier reference source
74
Technological forecasting & social change : an international journal
74
Journal of electronic commerce research : JECR
68
International journal of electronic commerce : IJEC
66
Journal of management information systems : JMIS
63
Transportation research / E : an international journal
63
Electronic markets : EM ; the international journal of electronic commerce and business media
62
NBER working paper series
62
International journal of networking and virtual organisations : IJNVO
60
International journal of production research
59
Springer eBook Collection / Business and Economics
54
International journal of electronic customer relationship management : IJECRM
52
International journal of internet marketing and advertising : IJIMA
52
Telecommunications policy : the international journal of digital economy, data sciences and new media
51
Gabler Edition Wissenschaft
50
Journal of retailing
48
CESifo working papers
46
European research studies
45
Journal of organizational computing and electronic commerce
42
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Source
All
ECONIS (ZBW)
21,801
USB Cologne (EcoSocSci)
1,781
USB Cologne (business full texts)
189
RePEc
40
BASE
31
EconStor
15
Other ZBW resources
9
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1
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
The role of marketing analytics in the ethical consumption of online consumers
Nayyar, Varun
- In:
Total quality management & business excellence
34
(
2023
)
7/8
,
pp. 1015-1031
Persistent link: https://www.econbiz.de/10014549120
Saved in:
4
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
5
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
6
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
7
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
8
Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Stefko, Robert
;
Bacik, Radovan
;
Fedorko, Richard
; …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 181-223
Persistent link: https://www.econbiz.de/10013255852
Saved in:
9
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
10
Online fashion shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema
;
Istanbulluoglu, Doga
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
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