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~subject:"Electronic Commerce"
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Electronic Commerce
Relationship marketing
25,978
Beziehungsmarketing
25,303
Marketingmanagement
16,960
Marketing management
16,374
Consumer behaviour
10,748
Konsumentenverhalten
10,706
Customer satisfaction
5,473
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5,429
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3,663
Germany
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Social web
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2,503
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2,455
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2,454
Internet marketing
2,449
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2,332
Markenimage
2,331
USA
2,231
United States
2,179
E-commerce
1,916
Brand
1,673
Markenartikel
1,666
Einzelhandel
1,636
Retail trade
1,618
Strategisches Management
1,572
Innovation
1,549
Kundenwert
1,544
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1,513
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1,502
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Piller, Frank T.
12
Wirtz, Bernd W.
12
Chaffey, Dave
9
Leimstoll, Uwe
7
Schumann, Jan Hendrik
7
Stormer, Henrik
7
Bauer, Hans H.
6
Hudetz, Kai
6
Theobald, Elke
6
Wiedmann, Klaus-Peter
6
Khosrowpour, Mehdi
5
Link, Jörg
5
Meier, Andreas
5
Muther, Andreas
5
Neslin, Scott A.
5
Ratten, Vanessa
5
Ruyter, Ko de
5
Smith, Alan D.
5
Straker, Karla
5
Thaichon, Park
5
Wrigley, Cara
5
Yadav, Manjit S.
5
Alioski, Adrian
4
Civelek, Mustafa Emre
4
Clement, Michel
4
Dennis, Charles
4
Frost, Raymond
4
Hammerschmidt, Maik
4
Herrmann, Andreas
4
Hjort, Klas
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Iyer, Gopalkrishnan R.
4
Kirchgeorg, Manfred
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Konuş, Umut
4
Li, Li
4
Lihotzky, Nikolai
4
Mangiaracina, Riccardo
4
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4
Moriuchi, Emi
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Quach, Sara
4
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2
Kompetenzschwerpunkt E-Business
2
Universität St. Gallen
2
American Marketing Association
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Arthur D. Little International Inc. <Wiesbaden>
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Booz, Allen & Hamilton GmbH <Düsseldorf>
1
BusinessVillage GmbH
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Deutsche Bank <Frankfurt am Main> / Research
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Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
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Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar für Fremdenverkehr Berlin
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European Marketing Academy
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Galileo Press
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Handelshochschule Leipzig
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Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
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International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
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Ludwig-Maximilians-Universität München
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National Bureau of Economic Research
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NetLibrary, Inc
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Nomos Verlagsgesellschaft
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Organisation for Economic Co-operation and Development
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Rheinwerk Verlag
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1
Salzburg Research Forschungsgesellschaft
1
Seminar für Führungskräfte <2000, Berlin>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
The Wharton Financial Institutions Center
1
Wiley-VCH
1
Winter Educators' Conference <2002, Austin, Tex.>
1
ebrary, Inc
1
marketing-Börse GmbH
1
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Journal of retailing and consumer services
48
International journal of electronic customer relationship management : IJECRM
39
Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of business information systems : IJBIS
21
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
The journal of business & industrial marketing
18
International journal of internet marketing and advertising : IJIMA
17
Electronic commerce research
16
International journal of electronic marketing and retailing : IJEMR
15
Journal of internet commerce
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Asia Pacific journal of marketing and logistics
12
Journal of electronic commerce research : JECR
12
The service industries journal
12
Electronic markets : the international journal on networked business
11
Journal of open innovation : technology, market, and complexity
11
Journal of retailing
11
Journal of strategic marketing
11
Journal of the Academy of Marketing Science
11
SpringerLink / Bücher
11
Electronic Services
10
Information systems and e-business management : ISeB
10
International journal of electronic commerce : IJEC
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of retail & distribution management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing
10
Gabler Edition Wissenschaft
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Arbeitsberichte der Hochschule für Wirtschaft FHNW
8
International journal of networking and virtual organisations : IJNVO
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of global information management : an official publication of the Information Resources Management Association
8
Journal of management information systems : JMIS
8
Reihe Electronic Commerce
8
Arbeitsbericht ... des Competence Center E-Business Basel
7
Cogent business & management
7
Electronic commerce research and applications
7
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ECONIS (ZBW)
1,985
USB Cologne (EcoSocSci)
6
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1
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
4
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
5
Blending Internet-of-Things (IoT) solutions into relationship marketing strategies
Lo, Fang Yi
;
Campos, Nayara
- In:
Technological forecasting & social change : an …
137
(
2018
),
pp. 10-18
Persistent link: https://www.econbiz.de/10011961935
Saved in:
6
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
7
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683041
Saved in:
8
Cause related marketing : commercialism or altruism ; finding the balance?
Svensson, Göran
;
Wood, Greg
- In:
International journal of electronic customer …
1
(
2007/08
)
3
,
pp. 231-241
Persistent link: https://www.econbiz.de/10003754354
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9
Der neckermann.de-Weg : Erfolgsbeispiel für die Migration zum Internetanbieter
Krechting, Markus J.
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 63-76)
.
2008
Persistent link: https://www.econbiz.de/10003784644
Saved in:
10
Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali
- In:
Contemporary research in e-branding
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003778168
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