Lai, Wen-hsiang; Nguyen Quang Vinh - In: Advances in management & applied economics 3 (2013) 3, pp. 15-30
Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing … loyalty in the tourism industry. This study proposes a structural model of the relationships among online promotion (OP … promotion could improve the destination loyalty. Finally, the academic contribution, implications of the findings for tourism …
