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The internet of everything : smart things and their impact on business models

Langley, David J.; Doorn, Jenny van; Ng, Irene; … - In: Journal of business research : JBR 122 (2021), pp. 853-863

Persistent link: https://www.econbiz.de/10012420637

Electronic service quality and value : do consumer knowledge-related resources matter?

Barrutia, José M.; Gilsanz, Ainhize - In: Journal of service research : JSR 16 (2013) 2, pp. 231-246

Persistent link: https://www.econbiz.de/10009774866

The role of marketing analytics in the ethical consumption of online consumers

Nayyar, Varun - In: Total quality management & business excellence 34 (2023) 7/8, pp. 1015-1031

Persistent link: https://www.econbiz.de/10014549120

The impact of value co-creation behaviour within the social media context

Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012587270

The role of service-dominant logic strategic orientations in driving customer engagement in online retailing

Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115

Persistent link: https://www.econbiz.de/10014583046

Artificial intelligence in electronic commerce : basic chatbots and consumer journey

Nichifor, Eliza; Trifan, Adrian; Nechifor, Elena Mihaela - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 87-101

This study aims to empirically cover the impact of the use of artificial intelligence through chatbots on online retail in terms of content implemented in the communication process. The presented research brings a contribution to the specialized literature by analyzing the perceived utility and...

Persistent link: https://www.econbiz.de/10012821256

Wow, the make-up AR app is impressive : a comparative study between China and South Korea

Butt, Asad; Ahmad, Hassan; Muzaffar, Asif; Ali, Fayaz; … - In: The journal of services marketing 36 (2022) 1, pp. 73-88

Persistent link: https://www.econbiz.de/10012798384

Predicting online shopping cart abandonment with machine learning approaches

Rausch, Theresa; Derra, Nicholas Daniel; Wolf, Lukas - In: International journal of market research 64 (2022) 1, pp. 89-112

Persistent link: https://www.econbiz.de/10012794300

An individual-group-merchant relation model for identifying fake online reviews : an empirical study on a Chinese e-commerce platform

Yu, Chuanming; Zuo, Yuheng; Feng, Bolin; An, Lu; Chen, … - In: Information technology and management 20 (2019) 3, pp. 123-138

Persistent link: https://www.econbiz.de/10012110213

A personalized product recommendation model in e-commerce based on retrieval strategy

Duy-Nghia Nguyen; Van-Ho Nguyen; Trang Trinh; Thanh Ho; … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-14

In recent years, online shopping is one of the routine parts in people’s life. It is convenient and takes less effort to purchase it. Regarding the increasing revolution of e-commerce businesses, recommendation engine plays a crucial role in them. Recommendation engines are very popular and...

Persistent link: https://www.econbiz.de/10014583921

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