The pervasive nature of the World Wide Web in the 'connected' world is undeniable. But how many of us regularly purchase clothing online? Do we spend our time inside virtual retail outlets and break for a discussion about the latest trends through a blog? Much has been made of the potential of...

With the fast-paced growth of e-commerce, it has been essential for both academicians and practitioners to understand how the ongoing shift to the online channel will impact the type and variety of products consumers purchase across the channels. Most of the literature examining the impact of...