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World's biggest retailer launches Walmart Plus and customers have their say
Weinstein, Art T.; Anti, Kristen; Ochoa, Esteban - In: The journal of business strategy 43 (2022) 6, pp. 381-390
Persistent link: https://www.econbiz.de/10013455681
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Comparative analysis of selected probabilistic customer lifetime value models in online shopping
Jasek, Pavel; Vrana, Lenka; Sperkova, Lucie; Smutny, Zdenek - In: Journal of business economics and management 20 (2019) 3, pp. 398-423
The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship,...
Persistent link: https://www.econbiz.de/10012175745
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Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali - In: Contemporary research in e-branding, (pp. 61-77). 2009
Persistent link: https://www.econbiz.de/10003778168
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User-centered design and marketing : online customer value
Porter, Thomas W. - 2006
Persistent link: https://www.econbiz.de/10003195453
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Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Climent, Ricardo Costa; Haftor, Darek M.; Chowdhury, … - In: Journal of enterprising communities : people and places … 16 (2022) 1, pp. 93-118
Persistent link: https://www.econbiz.de/10012886189
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A model of market positioning based on value creation and service quality in the lodging industry : an empirical application of online customer reviews
Rodríguez-Díaz, Manuel; Espino Rodríguez, Tomás F.; … - In: Tourism economics : the business and finance of tourism … 21 (2015) 6, pp. 1273-1294
Persistent link: https://www.econbiz.de/10011443637
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Nonmonetary customer value contributions in free e-services
Anderl, Eva; März, Armin; Schumann, Jan Hendrik - In: Journal of strategic marketing 24 (2016) 3/4, pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
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Consumers' value perception of an e-store and its impact on e-store loyalty intention
Chen, Zhan - 2003
Persistent link: https://www.econbiz.de/10003569906
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Customer perceived value in social commerce : an exploration of its antecedents and consequences
Alshibliy, Haitham Hmoud - In: Journal of management research 7 (2015) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10010492966
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Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination
Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102
Persistent link: https://www.econbiz.de/10011388091