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CSR online: internet based communication
Isenmann, Ralf - In: Management models for corporate social responsibility, (pp. 247-255). 2006
Persistent link: https://www.econbiz.de/10003350812
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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
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Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan; Liu, Jianwei; Law, Chun Hung Roberts; Ye, … - In: International journal of hospitality management 106 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
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A web of opportunity or the same old story? Women digital entrepreneurs and intersectionality theory
Dy, Angela Martinez; Marlow, Susan; Martin, Lee - In: Human relations 70 (2017) 3, pp. 286-311
Persistent link: https://www.econbiz.de/10011636934
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The influence of the web-based factors on women's online purchase decision of cosmetic products
Al-Dmour, Rand H.; Kamal, Sameh; Al-Dmour, Hani; … - In: International journal of electronic marketing and … 15 (2024) 3, pp. 350-369
Persistent link: https://www.econbiz.de/10015063984
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Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships
Golden, Michelle - 2011
"Expert advice on growing your professional service firm or individual practice through social mediaShowing professionals and/or their marketers how to accomplish familiar marketing tactics in newer, slightly different ways, Social Media for Professionals and Their Firms takes you step by step...
Persistent link: https://www.econbiz.de/10008809391
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Electronic Marketing
Drees, Norbert (contributor) - 2010
Persistent link: https://www.econbiz.de/10008841384
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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Hopkins, Jeanne; Turner, Jamie - 2012
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us...
Persistent link: https://www.econbiz.de/10009509774
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LinkFisch : Konzeption, Entwicklung und Umsetzung einer Link-Bait-Kampagne für den Online-Shop neckermann.de ; Projektbericht
Schmidt, Ralph (ed.); Bantin, Sarah-Yasmin (contributor) - 2015 - Berichtsschluss: 25. Januar 2014
Die Otto Group hat 2012 die Rechte an der Internetmarke Neckermann.de und deren Eigenmarken in Deutschland übernommen, um ehemalige Neckermann-Kunden für sich zu gewinnen. Auf der Plattform, die am 30. Januar 2013 zunächst als Shopping-Suchmaschine gestartet war, finden sich inzwischen...
Persistent link: https://www.econbiz.de/10011375283