Extent: | XIX, 348 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook ; Glossar enthalten ; Glossary included |
Language: | English |
Notes: | Includes index Machine generated contents note: Foreword. -- Preface. -- Acknowledgments. -- Part 1: What. -- What Firms Need to Know About Social Media. -- The basics about social media, its origin, and how it easily fits into your marketing mix. Explore guidelines and policies that address user's most common concerns. -- Chapter 1: Defining and Understanding "Social Media". -- Chapter 2: Social Media Policies and Guidelines: Rules of Engagement. -- Chapter 3: Comparing Today's Most Popular Social Media. -- Part 2: Why. -- The "Why" Behind Using Social Media. -- Detailed strategic ideas, tactical approaches, and planning guidance for making social media a vibrant part of your integrated marketing plan. -- Chapter 4: Finding Business Purpose in Social Media. -- Chapter 5: Strategy Begins With "Who". -- Chapter 6: Integrated Marketing Tactics. -- Chapter 7: Case Studies and Examples. -- Part 3: How. -- How to Set up and Use the Tools. -- Specific techniques and implementation advice so you can save time and improve results with LinkedIn, Twitter, Facebook and blogs. -- Chapter 8: LinkedIn -- Chapter 9: Twitter -- Chapter 10: Facebook -- Chapter 11: Self-Publishing with Blogs -- Part 4: Tips. -- Tips to Being Effective Online. -- Improve your experience and your outcome with these best practices for publishing, interacting, handling crises, and even "begging out" of using social media. -- Chapter 12: Writing for the Web. -- Chapter 13: Social Media Etiquette. -- Chapter 14: Best Practices. -- Notes. -- Glossary. -- About the Author. -- Index. |
ISBN: | 978-0-470-63310-6 ; 978-0-470-93389-3 ; 978-0-470-93390-9 ; 978-0-470-93391-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008809391